Dealer Guide is a free service designed to take the stress out of buying a car. We help you source the right vehicle, negotiate pricing, and guide you through finance options where needed.
We work for you, not the dealership.
1. Overview
Dealer Guide is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share personal information when you use our website or services.
By contacting us or submitting information through our website, you acknowledge that your personal information will be handled in accordance with this Privacy Policy. Dealer Guide is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose personal information when you use our website or services. By engaging Dealer Guide or submitting information through our website, you acknowledge and agree that your personal information will be handled in accordance with this Privacy Policy.
2. Personal information we collect
We may collect personal information that you provide directly, including but not limited to:
- your name
- postcode or general location
- vehicle preferences, usage requirements, and intended purchase timeframe
- information relating to finance or insurance preferences
- communications you have with us
We may also receive personal information from third parties where this is reasonably necessary to provide our service. This may include vehicle dealerships, finance brokers, lenders, insurers, or other service providers, where you have engaged with them or consented to information being shared.
In some circumstances, you may voluntarily provide, or we may incidentally receive, information relating to your financial situation, employment, income, credit position, or insurance needs.
3. How we use personal information
We collect and use personal information to:
- provide our vehicle sourcing and introduction services
- respond to enquiries and communicate with you
- source suitable vehicles and coordinate discussions
- introduce you to relevant third-party providers
- facilitate communication between you and those providers
- improve our services and user experience
- comply with legal and regulatory obligations
Dealer Guide does not assess creditworthiness and does not provide financial or insurance advice.
4. Credit- and insurance-related information
Dealer Guide does not act as a lender, credit provider, credit reference agency, insurer, or insurance broker.
Any credit- or insurance-related information is used solely to facilitate introductions to authorised third parties and is not retained for longer than is reasonably necessary.
5. Disclosure of personal information
We may share personal information with trusted third parties only where required to provide our services.
Dealer Guide does not sell personal information.
6. Storage and security
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, or disclosure. While we use appropriate safeguards, no system is completely secure.
7. Accuracy
You are responsible for ensuring that the information you provide is accurate, complete, and kept up to date.
8. Access, correction, and complaints
You may request access to, or correction of, the personal information we hold about you.
If you have a complaint about how we handle personal information, please contact us first so we can attempt to resolve it. If the matter remains unresolved, you may escalate your complaint to the Information Commissioner’s Office (ICO).
9. Overseas disclosure
Dealer Guide does not ordinarily disclose personal information outside the United Kingdom.
10. Direct marketing
Dealer Guide does not use personal information for direct marketing unless permitted by law or where you have consented.
11. Testimonials
Testimonials are only used with consent or where de-identified.
12. Changes to this policy
This policy may be updated from time to time. The current version will always be available on our website.
13. Contact
For privacy-related enquiries, please contact:
email: privacy@dealerguide.co.uk
